Story about a small (50 employees) Italian company that makes dresses, but sells them around the world. Going global was the only way for the company to stay in business, because the number of local customers willing to pay for the quality and detail work of their dresses would not have been large enough for the company to stay in business.
Next time you see a website for a company (especially one that does very specialized products), think about how many employees there might be at that "global" company.
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